Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure.

Infused with lash conditioning nutrients and pigmented with black tea leaves, 100% Pure's Maracuja Mascara is as clean as beauty gets. This nourishing formula lengthens, separates, and holds a curl while creating luscious volume.. Water and smudge resistant formula is safe for sensitive eyes. Free from synthetic chemicals, synthetic dyes, artificial fragrances, chemical preservatives, and other toxins. Vegan and cruelty-free. 0.35 oz. 100R-WU173. 1CMMBT10g.